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Sasha Riess Groomers Boot Camp
Program Introduction
Welcome (14:23)
Industry Basics
Homework
Grooming as Craft
The Power of I-ness (39:42)
My Starting Point - SWOT Analysis (13:07)
Small Scale Grooming Busieness (4:49)
The Sucess of the Grooming Business Key Points (10:25)
Marketing Strategies for Small Scale Grooming Business (2:39)
The Low od Compensatioin in Grooming Business (9:48)
Brand and the business (18:29)
cultivating the mind (7:00)
Gratitude (7:04)
Goal setting (22:52)
Basic Grooming Skils (7:38)
How to raise the perfect clien (7:31)
Uniquness of the grooming Business (2:31)
Mindset
Understanding the mind (10:34)
Cultivating the Mind
​Your Year-Long Plan For Living Your Professional Dream
Goal Setting
Gratitude
​Guidelines
New Lecture
Understanding Mastery
Uniqueness of Identity
Branding Yourself
Developing Grooming as Art
Expansion of Grooming Business
Specialized Knowledge
Specialzed Sorted Knowledge (2:49)
Canine Cognition and Evolution
Canine Anatomy
Biomechanical Model of the Dog
Harmony in Dog Structure
Developing Perfect Grooming Skills
Brushing
Bathing & Drying
Scissoring
Understanding the Dog's Coat
Understanding the Client's Needs
The Perfect Client
Small Scale Grooming Business
Four Keys to Success
Location
Service Toward Dogs
Client Relationship
Pricing Strategy
Grooming Shop Set-Up Flow
Tools and Equipment
Working Environment
Safety Procedures
Small Scale Grooming Business Marketing
Grooming Business Marketing Strategies
Guerilla Marketing
Sticker Marketing
Uniqueness of Identity
Self Research
Self Discovery
Self Realisation
Self Expression
Cognitive Modes of Consciousness
Direct - Intuitive
Indirect - Rational
Unified - Intuitive/Rational
Grooming as Art
Expertise
Artistry
The Artist
Structure of Artistic Creation
The Process of Artistic Creation
Seven Steps of the Grooming Artist
Building rapport
Centering
Connecting
Asking
Exploring
Expressing
Gratitude
The Structure of Grooming Creation
Inspiration
Expertise
Skills
Expansion of Grooming Business
The Marketing Pyramid
TVM Model
Networking
Business Partners and Associates
Clients
Mindset Toward Grooming Business Excellence
Understanding the Mind
Mind and Brain
Structure of the Mind
Types of Mindsets
Cultivating the Mind
Reality and Perception
Cultivating the Artistic Mindset
Cultivating the Abundance Mindset
Master your " I - ness "
Uniqueness of Identity
Grooming as Art
Expansion of Grooming Business
Accumulating Richness in Grooming Business
FLOW - the Psychology of Optimal Experience
Success and Fulfilment Matrix
SWOT Analysis
Four Questions of Strategic Importance
PDCA Cycle
Progress Management
Creating a Vision Statement
Creating a Mission Statement
Setting SMART Goals
Importance of Goals
Visualisation Of Achievements
Organized Planning
Tactical Plan
Action Plan
Control Points
Conclusion
Program Conclusion
The Marketing Pyramid
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